Instagram/Screenshot by Shelby Brown/CNETġ. Instagram Reels will feel familiar if you've used Instagram before, or if you ever made a Vine back in the day, or a TikTok more recently. And since the White House is considering a ban on TikTok due to the app's ties to China, Instagram Reels may pick up some users who are concerned about this, too. But Instagram's familiar platform may make it a way for people who wouldn't otherwise download TikTok to experiment with the 15-second video format. Instagram, meanwhile, has over 1 billion monthly users, who skew slightly older. TikTok has been downloaded more than 2 billion times, and is wildly popular among Gen Z. Instagram Reels will have some catching up to do.
Reels, available now in the US, looks like it'll give social media influencers and other creators a new way to make and share short-form content. The social media platform last week launched its TikTok competitor Reels, which lets you film, edit and post 15-second videos in the Instagram app. Instagram now has a new way for you to show off your creativity.
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